The Citation Lab
Book a review

AI visibility diagnostics for businesses

When a buyer asks AI, is your name in the answer?

AI engines now decide which brands get named when someone asks for a recommendation. The Citation Lab shows you, with evidence rather than promises, whether they can reach you, understand you, quote you, and recommend you.

Get your free readiness check → Book a 15-minute review

The problem

Most audits never check any of this.

01

The blocked crawler

A blanket anti-scraping rule from years ago can silently block the exact crawlers that surface sites in AI answers. Your site is invisible, and nothing in your analytics says so.

robots.txt → Disallow: /
02

The unquotable page

Engines quote pages with clear structure and real evidence. Structure alone lifted citation rates 17.3% in research across six engines. A wall of marketing copy gives them nothing to lift into an answer.

0 citable claims found
03

The invisible brand

When buyers ask the questions that matter in your category, a competitor may be named three times more often than you. Nobody reports this, so nobody notices.

competitor named 3× more
40%

Visibility gain, up to, in the foundational GEO benchmark, driven by evidence-led optimization rather than content volume.

17.3%

Citation-rate lift from structural changes alone, with content held constant, measured across six engines (2026).

4×

OpenAI, Anthropic, Google, and Perplexity each run multiple crawlers with separate jobs. Blocking the wrong one silently removes you from AI answers.

Research results under specific conditions, never guarantees. See the evidence base →

The diagnosis

Six layers. One answer.

See the full method →
L1Access

Can AI crawlers reach your site at all?

L2Understandability

Can engines tell who you are and what you do?

L3Trust

Is there real evidence you’re credible: bios, credentials, case studies?

L4Citation-worthiness

Is your content structured and evidenced so engines can quote it?

L5Conversion

When visitors do arrive, does the site convert them?

L6AI Visibility

Do engines actually name you when buyers ask, and how often versus competitors?

↑ We diagnose bottom-up. Access problems make everything above them theoretical.

How it works

Start free. Fix what's found. Then measure.

01Free

Readiness check

We run it before we ever talk. You get one concrete, verifiable finding. No charge, no pitch deck.

02Fixed fee

Diagnostic report

The full six-layer audit: a prioritized fix list plus a baseline of your visibility against named competitors.

03Project

Fix work

Bounded, scoped remediation: crawler access, structured data, trust architecture, content restructuring. Clear before-and-after.

04Retainer

Monitoring

Engines change, so we re-measure on an honest cadence and report what moved, without claiming causation.

Our position

No promises.
Evidence.

What we will never claim

That we can guarantee an AI engine will cite or recommend you. Nobody can, because engines are proprietary, non-deterministic, and change over time.

That AI visibility replaces SEO. It doesn't. It raises the cost of weak fundamentals.

That you need monthly reports. A quiet category gets a quarterly cadence, not an invoice.

What we will show you

The exact line in your robots.txt blocking the crawler that feeds AI answers.

The pages no engine could quote, and what structural change makes them citable.

How often you and your competitors are named in the questions your buyers actually ask, measured across engines and tracked over time.

Know where you stand.

The readiness check is free. We'll run it, find one concrete thing, and show it to you before you pay for anything. It takes four to five minutes and you don't have to sit through it.

Run the free readiness check → Book a 15-minute review
Measured across the major AI engines Google AI Overviews Perplexity Copilot Claude OpenAI Gemini